Ade Rawcliffe runs the Creative Diversity team at Channel 4 where her role is to drive Channel 4’s 360°Diversity Charter through the organisation, including the Rio 2016 Paralympics. 2016 is Channel 4’s Year of Disability and Ade and her team have been responsible for doubling the number of disabled people who have appeared in some of our biggest shows like Gogglebox, Hollyoaks and The Island. They also progressed the careers of more than 20 disabled people already working in the industry on shows like Humans, Tattoo Fixers and 24 Hours in A&E.
Ade has worked in Features commissioning, where her commissions include: Daily Brunch, Ainsley Harriott’s Street Food, Britain’s Youngest Carers and Don’t Blame Facebook. She developed The Secret World of Lego.
Before joining Channel 4, Ade worked as a Producer across both the BBC and the independent sector with credits including Big Brother, Right to Reply, The Big Breakfast, Stars in Their Eyes,This Morning and A Question of Sport.
She is always looking for ways to develop diverse talent and plays a key part in Channel 4’s on-going commitment to reflecting the diversity of contemporary Britain in all its variety. Ade is a British Nigerian from Macclesfield and has worked in the North West of England, where she maintains close links.