Since 2008 Jo has worked in the film industry in various role with experience across a variety of cinema, film and arts marketing disciplines. She’s worked with organisations including Altitude Film Entertainment, BIFA, eOne, Curzon Cinemas & Curzon Home Cinema, National Theatre Live, Tate and iFeatures (a Creative England Film Funding initiative).
Her expertise covers film exhibition and distribution, social media and grassroots marketing, audience development, event cinema marketing, membership development, new cinema venue launches as well as branding and sponsorship partnerships.
Most recently Jo’s worked with Altitude Entertainment on their regional grassroots campaign for Loving Vincent and their regional marketing outreach campaign for Moonlight, with BFI Film Hub on their regional outreach campaign for Patti Cake$ and with eOne on their regional grassroots campaign for I, Daniel Blake
Jo also currently works as the Head of Social Media and Grass Roots Marketing with We Are The Tonic who provide film distribution and marketing consultancy services to independent film makers.