Creator Lab – Unleashing a new wave of talent

TIME & LOCATION

Wednesday 13 November, 3:45 pm

End Time: 4:45 pm

Upstairs Theatre

About

With a click of a button a creator can find an audience of tens of millions and a social media star born. But how do social media creators jump to television and how can broadcasters adapt to this new reality. Never is this more true than in sport where players and pundits are social media stars in their own right alongside a whole new ecosystem of newly formed creators.

The BBC with TikTok launched Creator Lab in 2023 to bridge this gap and help creators take steps forward in their careers. In this panel you will hear from executives on how to work with creators and opportunities for producers to take part in the next evolution of Creator Lab.

Chair

Vinny Hurrell

SPONSOR

Panel

Steve Lyle

Head of Football, BBC Sport

Steve Lyle is the Head of Football at BBC Sport, overseeing the network’s comprehensive football coverage on all platforms, including Match of the Day, The FA Cup, Euros and World Cups. He works with some of the most well known pundits in sport including Gary Lineker, Micah Richards, Mark Chapman and Alex Scott.

Fiona Campbell

BBC Controller for Youth Audiences

A pioneer in digital and social media, Fiona has brought a variety of major social to screen on BBC Three. Last year she created the first edition of BBC Creator Lab.

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Edward Lindeman

Head of Publishers, TikTok UK, Ireland & Nordics

Ed Lindeman works with the world’s biggest broadcasters, publishers and creatives to help them harness the creativity and opportunities across the platform.

Vinny Hurrell (Chair)

Producer & Presenter, BBC

Vinny Hurrell is a producer and presenter working for the BBC. Currently he presents the daily 'Vinny & Cate' radio show on BBC Radio Ulster and BBC Sounds podcast series 'Sleep And Dream' and 'The Easy Wellness Podcast'. Vinny has worked across various genres, spending over a decade in News & Current Affairs and producing the Nolan Show on radio and BBC One. He has also presented a variety of TV shows for the BBC ranging from property to travel and chat show anchor.