Shortform content created on a mobile can be a key part of your promotion and social strategy, driving traffic to your longer form or branded online content. Smartphone apps let you turn content round quickly to meet requirements for immediate, high impact content at a very low cost. They can also be tools for developing early creative ideas to be fully realised later using more sophisticated kit and specialist creators. BBC Academy trainer Patrick Flavelle provides some essential tips and a showcase of apps to whet your appetite for mobile shortform.